February 2021’s Best New Beauty Products: Urban Decay, Tower28, Summer Fridays & More

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

A new month brings new beauty releases, and we’re particularly excited about February 2021’s offerings. Below, check out what’s new from Urban Decay, Tower28, Tarte and more brands we love. From themed eyeshadow palettes to unique shampoo formulations, we’re adding them all to our cart.

So ahead, the best new skincare, haircare and makeup we’ve seen this month.

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